Considering the fact that over 50% of all global online traffic comes from tablets and smartphones, the significance of a functional and attractive mobile website becomes inevitable. Still, it is difficult to cover all kinds of internet formats and mobile screen resolutions with a single solution. Now, Google prioritizes user experience as a major factor for calculating SEO ranking for mobile. In this blog, you will get to know everything related with accelerated mobile pages.
What is an AMP?
Google AMP is an open-source technology focussed at providing fast-loading mobile website experience. The average page-loading time estimated for AMP is less than one second. In simple words, AMPs are a shortened form of HTML. This is vastly used by many mobile ui ux design services providers. AMP was primarily focused on websites focused on delivering content for ‘reading’.
How does an AMP work?
In order to offer a smooth and fast browsing experience, AMP pages take advantage of Javascript, HTML and CSS lightweight versions. In other words, AMP technologies are used with some constraints to ensure website compliance to AMP specifications and instant page loading.
In addition to optimizing the code, AMP standards enable much faster page loading speed through:
- Making use of caching
- Prioritizing the content loading
- Parallel loading of scripts and elements
- Partial preload of pages that are likely to be clicked on
There are many benefits of Mobile Accelerated Pages, fast loading speed is one of them. But here is a more detailed overview of how AMPs can boost your website or b2b ecommerce mobile app.
SEO benefits
AMP pages load faster which induce users to spend more time on your website, thus slashing the bounce rate. This results in an enhanced user experience that contributes to higher Google ranking. It also increases website traffic by keeping many visitors engaged who would have left otherwise.
Enhanced mobile browser visibility
Google prefers displaying mobile-optimized pages on its SERPs that it marks them with a unique icon. These pages are more likely to appear or feature in carousels on top of SERPs. This means you will be at loss if you don’t optimize your site for mobile. You can always take help from a pwa app development company for this job.
Higher Google ranking
Although AMPs are not the main ranking factor, Google undoubtedly favors optimized pages. Google indexes web pages on the basis of mobile-first principle, which means it prioritizes websites’ mobile compatibility.
Conclusion
Although AMP is a modern trend and business owners should try to take advantage of it. Whether you should get AMP or not totally depends on your business and marketing requirements. In case of any confusion, you can always reach out to Sortd. A pwa development company. We have decades of experience in offering digital mobile solutions and would be pleased to serve you.
