Does your business operate in a competitive sector? If yes, you need to do more than just the basics to achieve SEO success. If you want to have an organic strategy in place that can drive business growth, boost traffic, and get more conversions; you need to take it to the next level.
You can only do this by using advanced SEO techniques that can give you a competitive edge. In this blog, we will share five tactics you can use to push your site to the next level.
5 Advanced SEO tactics to know
Take time to learn these off-page and on-page SEO techniques, and you will be able to increase your website performance. Let’s get started!
| 1. Upgrade existing content |
Creating unique content is the first thing that comes to our mind when we strategise SEO. However, the fact is that most websites have opportunities to improve and upgrade their existing content. New content takes time to drive traffic and rank but improving existing ones can get quick results. You are advised to improve your content based on two things:
- Updating current trends and facts: Content can quickly become outdated, making it less relevant to the search query. Updating your high-quality content can help you align it with current trends and regain traffic.
- Use performance data to improve content: Available on Google Search Console, the performance data can help you improve the content.
Open your Google Search Console account and click on the performance report pages:
Performance > Search Results > Pages
Here you will find all the search queries and their associated data across clicks, impressions, and average position for a specific URL. Check the search queries with the most impressions and select those keywords. Improve your content that is written around those queries, and you will drive a noticeable impact. This is one of the best ways to optimise your website content.
| 2. Build-out topic clusters |
If you are still unaware of topic clusters, then you are missing something big. Topic clusters are referred to as a group of content that focuses on a central topic and use a pillar page to link them. Since it offers multiple internal linking opportunities, it can successfully keep readers hooked to your site. They are easier to understand, and the below image will help you visualise them.
Gone are the days when businesses used to target a specific set of keywords. In 2022, you need to think about how to rank for topics and build topic clusters to attract audiences.
| 3. Find and fix keyword cannibalisation issues |
Most people misunderstand keyword cannibalisation, which is often referred to when two or more pages are optimised for the same keyword. But in reality, keyword cannibalisation is about intent and not a keyword. It happens when two or more pages target the same intent. You can have more than one page optimised for the same keyword if they target a different intent.
You can find specific keyword cannibalisation issues via the Semrush keyword cannibalisation tool. It is available as a part of the Position Tracking Tool.
Once you find the issues, you can fix them in multiple ways. Some of the methods are the following:
- Canonicalize cannibalised pages
- Remove and 301 redirect cannibalised pages
- Re-optimise pages
- Reworking internal linking structures
- Merging and consolidating pages
| 4. Optimise for featured snippets |
Google has removed double organic listings in search results for sites that rank on the first page and capture the Featured Snippet.
Before this update, you could hold the position zero, which is the highest-ranking spot possible. This is no longer the case; a site that grabs the featured snippet will have a chance to appear on the first page.
Most SEOs should optimise the featured snippets because they can outrank all other organic listings. The most impactful way to do this is by taking pages that rank in the top 10 positions. Also, produce high-quality content and format it in a way that Google-friendly manner.
| 5. Master internal linking |
When it comes to SEO, internal linking emerges as one of the most underrated tactics. SEOs often chase to earn new backlinks before ensuring that the ones we already have work as effectively as possible. You can improve the internal linking, but how? Load the Semrush Backlink Analytics Tool, head to the ‘indexed pages’ tab, and sort by ‘domains.’
It will show the pages with a high number of links and referring domain linking. You can use these to redistribute or pass some link authority to other relevant pages. Now link these pages to topically related pages that need a push in organic visibility with anchor text. Whenever you post a new piece of content, try incorporating this tactic, which can give you miraculous outcomes.
| Conclusion |
SEO is an ever-changing and competitive industry, so you need to go beyond the basics. By understanding and implementing the above-stated tactics, you can bolster your SEO strategy. It will further help your brand to stand out and make an impact in the industry.
You must keep a look at your competitors’ SEO tactics as well. This will allow you to assess, compare and implement the best possible SEO practices that will surely bring fruitful outcomes. These tactics are more applicable for websites and mobile web both. Make sure you also use the best mobile cross-platform framework 2022 for positive results. For any query related to PWA or AMP, get in touch with us!
