Staying updated with Google algorithm is a must in the present-day scenario as every business is going online. These updates help you chalk out a crisp and result-driven SEO strategy so that you can make the most out of your marketing efforts. As a pwa app development company, we not only believe in offering services, but we strive to keep our readers informed and updated for smart decision making. So, let’s get started!
Google has finished rolling out its long-awaited Page Experience update. This is the update you should really pay attention to because of the crucial aspects it is covering.
What exactly is The Page Experience Update?
The Page Experience Update takes into account several signals that go into creating an optimal experience for users.
Google assesses each of the signals and credits a website an overall ‘page experience’ score. Site owners can view this score in their new page experience report in Search Console. Below is the list of the signals and how to achieve a “good” page experience score.
Core Web Vitals
This signal measures and evaluates the speed, responsiveness, and visual stability of websites while offering more opportunities to boost ranking.
Mobile usability
This means a page must be free from any mobile usability errors.
Security issues
Any security issues in a website can disqualify all pages on the site from a ‘Good’ status.
HTTPs usage
A page must be served over HTTPs to be eligible for ‘Good’ page experience status and get better ranking.
Ad Experience
A site must not use advertising techniques or practices that are interrupting, distracting, or otherwise not favouring a good user experience.
After this update, AMP is no longer a requirement for pages to be included in the top stories carousel. In addition, Google is also expanding the usage of non-AMP content. The page experience update is currently applicable for mobile search results only. So, this is the best time for business to start investing in an ecommerce platform with mobile apps.
If you are not fully prepared for the page experience update, Google’s advice is not to panic because ranking signal is a “tiebreaker.”
This update is relatively important
Many ranking factors are still cloaked in mystery. Although most of us know that links are an important ranking factor for website ranking, we don’t know which links will help with rankings and which won’t.
The Page Experience ranking signals are completely transparent and open about these ranking factors and provide useful insights for improving scores.
The Page Experience Ranking factors are the best documented ranking signals that clearly boasts ranking effects. So, it really makes complete sense to work on Page Experience Signals in particular to grab the top spot in the search results.
You can do this by investing in a flawless b2b ecommerce mobile app and we are always there to help you in this regard.
