Webinar: Leveraging Your Audience to Accelerate Ad Revenue
Empowering and pushing the ad revenue of our publisher partners is the heart and soul of Readwhere Ad Exchange. With the aim to fulfill this vision, we are currently working on GNI APAC Digital Growth Program, designed to help small-to-mid-sized...
Enhancing Security for Our Publishers via Introducing Digital Contracting System: Zoho Sign
As we all know, the world is steadily migrating to digital work, which tends to be more efficient, transparent, and error-free, so why should we lag behind? Our motto is to leverage the latest technology so that our publishers can...
Introducing chatbot RIA for Enhanced Customer Service and Experience
Readwhere Ad Exchange strives to push the ad performance of publishers across the nation by using best ad practices and available technology. As a progression to this approach and to empower our publishers further, we are introducing chatbot RIA. This...
Webinar on Basics of Digital Advertising
With the aim to help small and mid-sized news organisations achieve digital success, Readwhere Ad Exchange held a webinar on Basics of Digital Advertising on 12th January 2022. Held under GNI APAC Digital Growth Program, the webinar was hosted by...
A Brief Guide on Core Web Vitals and its Business Impact
Core Web Vitals is a buzzword today in the SEO community and website owners. Google considers these metrics paramount in measuring the overall user experience. These metrics contain three components: content loading speed, interactivity, and visual stability. Even if you...
Webinar: How to Enhance User Experience via Core Web Vitals
Great user experience can be a harbinger of success for your online business. Though this metric has been overlooked for quite some time, it instantly got all the attention after some peculiar Google updates. Now most online business owners have...
Multiple Customer Management: What publishers need to know
The ad industry is continuously evolving with the introduction of new technologies. One such introduction is done by Google recently in the form of Multiple Customer Management (MCM) while phasing out Scaled Partner Management (SPM). Before explaining this transition, it...
Top 5 Pro Tips to Get Better Google Ad Impressions
Did you know that a display ad is viewable when 50% of the ad pixels are in view for at least one second? In the rat race of ads competing for their desired ad unit, getting maximum ad impressions becomes...
RW Unity- A Reliable Unified Platform For All The Publishers
Publishers usually make the most of Exchange Bidding Dynamic Allocation(EBDA) or Header Bidding programmatic techniques for offering their inventory to ad exchanges. Both these techniques have their own benefits and drawbacks considering the needs and demands of the publishers. Understand...
Google Exchange Bidding Dynamic Allocation: What do you need to know about it?
Google’s Exchange Bidding Dynamic Allocation (EBDA) also known as Open Bidding is Google’s alternative to Header Bidding. This is an important term for publishers, however many of them are still unaware of the importance and mechanism of Exchange Bidding Dynamic...