Tips for publishers to increase ad viewability
Ad viewability directly impacts publisher revenue. Do you know about the average publisher’s viewability rate? It is approximately 57%, meaning the remaining 43% of ads are never seen. Merely placing ads on a website doesn’t necessarily ensure they would be...
SachBedhadak: A multifunctional mobile app is live!
The rising number of mobile phone users inevitably supports the increasing demand for mobile apps. Achieving business goals and exceeding users’ expectations can become even more challenging in the absence of a mobile app, and we totally understand it. This...
Webinar on GA4 Features, Roadmap, and Pricing
Google is sunsetting Universal Analytics on July 1, 2023, which means after this date, it will stop tracking any data. So, if you haven’t migrated to Google Analytics 4, this is the time when you should seriously consider doing it. ...
The Benefits of Using WordPress for Website Building
WordPress is one of the most popular Content Management Systems (CMS) available today. It provides a powerful, yet easy to use platform for website owners to create, manage and publish content with ease. With WordPress, users can create stunning websites...
Ad formats that every publisher must know
Advertising has emerged as a powerful revenue source for publishers. However, it needs to be used tactfully to leverage the maximum benefits. Publishers should use different ad formats because it allows them to diversify their revenue stream and increase their...
All you need to know about Google Spam Algorithm Update
Google regularly updates its algorithms to improve the quality of search results and to combat spam. These updates can directly affect the visibility and ranking of your websites in search results, especially if the site is found to be engaging...
Top 5 AMP Plugins for WordPress
Mobile devices constitute more than half of global internet traffic. If you are a website owner, this means most of your website visitors are using smartphones to access your website and that too over slow internet connections. It also means...
5 Mobile App Development Trends to Look for in 2023
A mobile app is a must for any business in this mobile-first era. Mobile apps have undoubtedly become a much-appreciated panacea for enterprises to leverage seamless connections with prospects and clients. With enhanced adoption of new services or products and...
Some major events of the year 2022
Every new year brings new hopes, enthusiasm, and positivity to work towards achieving our life goals. As we are stepping into the new journey of 2023, let’s take a few moments to share with you all what kept us going...
Learn about Google’s new ways to control your first-party data
With the aim to provide improved services and help publishers grow their business, Google is now giving publishers advanced features. It will help them control their first-party data and the ways to share it with their ad partners. It will...