Universal Analytics, you were with us for so long, and we loved you so much. You were our go-to tool for tracking website traffic and user behavior. If “Data is the new gold” then you were our first goldmine because you helped us realize the significance of data.
You helped us make decisions about our campaigns and promotions and gave us insights into our audience that we would never have had otherwise. You assisted us in creating what’s suitable for our audiences.
You were our second tab that used to open next to our mailbox every morning. Your graphs have given us solid metrics to celebrate. Even if we aren’t data scientists, you have helped us with valuable insights from your consistent data collection and reporting.
We’ll never forget the time you helped us track a record-breaking number of visitors to our website. The time you showed us that our new marketing campaign was a huge success or identified potential customers who were most relevant for our products.
As with every love interest, Universal Analytics wasn’t perfect. One of its biggest drawbacks was that it was designed for a world where people mostly used desktop computers. As more and more people started using mobile devices, Universal Analytics struggled to keep up with the transition.
But now, it’s time to say goodbye. On July 1, 2023, Universal Analytics will sunset. In its place, we will be using Google Analytics 4 amp. GA4 is the new kid on the block, but it’s already making a name for itself. It’s more powerful, more flexible, and more privacy-centric than Universal Analytics. To learn more about Google Analytics 4, click here.
Although, data-driven consumers among us who had purchased Universal Analytics – 360 will get another 12 months to make the shift due to the humongous amount of data per account.
So, Thank you, Universal Analytics. You were a good friend. We’ll miss you.
Welcome, Google Analytics 4!
We know you’re probably feeling a little nervous about migrating to Google Analytics 4 ( GA4 ). But we’re here to assist you!
We took a closer look at GA4. It’s actually a lot more powerful than Universal Analytics, with new features that will help us understand our users effectively. And it’s not as hard to use as we thought it would be. It is more extensive, more flexible, and more privacy-focused.
So, Let’s raise a glass to the old guard and welcome the new!
