Ventures always welcome positive and fruitful changes. One such change worth mentioning here is the introduction of AMP (Accelerated Mobile Pages), a commendable step by Google to provide faster loading time for mobile websites. Google even introduced AMP as a rank booster, due to which it has now become a leading SEO trend.
Importance of AMP
Today, the use of smartphones and tablets has revolutionized the way of working. This is the reason companies are heavily investing in b2b e-commerce mobile apps. Favorable results and wide usage of implementing AMP encourage marketers to boost SEO. Page speed is a priority for time-poor users these days, and AMP efficiently caters to this requirement. Now, let’s get started with the extravagant benefits of accelerated mobile pages in context with SEO.
Impact of AMP in context of SEO
Optimized browser visibility
AMP is highly beneficial for publishers across the globe. The reason is, search results exhibit AMP pages with green highlighted text for better clarity. It leads to increased click-through rates. Due to this, users quickly recognize AMP pages and make it easier for publishers to get a high number of clicks. If you haven’t given it a thought, now is the time to consider mobile app development for e-commerce.
Boost in mobile ranking
Since AMP intends to give the right direction to mobile optimization, it has resulted in search engine ranking segregation into two parts, i.e., traditional, and mobile search ranking. Due to technological innovations in smartphones, people now prefer to use mobile over other kinds of devices. Implementing AMP can attract users and boost mobile ranking in return.
Complete support for Ads
Being an open-source technique, AMP aims to support a multitude of technologies, ad networks, and formats. The primary aim is to deliver ads that load faster on mobile devices while allowing the placed content to look good on all screen sizes. It helps marketers enhance their brand influence through increased ROI.
Stunning click-through rates
If a web page has AMP label, it has a higher probability of being clicked by users looking for relevant sources. It notifies that users are not getting disheartened by poor design and slow loading page. In fact, the fast-loading speed contributes to a great user experience that further increases click-through rates.
AMP for backlinks
Better website visibility leads to a higher number of clicks, resulting in higher content readability among people. If the placed AMP content is newsworthy, informative, and quality-oriented, improved page visibility can automatically create a variety of backlinks. They are one of Google’s top three rank factors and matter a lot when it comes to website ranking.
Final thoughts
Most marketers believe that Google AMP is here to stay. It is expected to be in high demand in the SEO world because the SEO service providers will continue using AMPs to boost their website ranking. If you are a marketer and still haven’t thought about incorporating AMP, this is the right time. This way, you will surely get lucrative SEO results. Make sure you hire a reliable PWA app development company for AMP.
