Learn everything about Google Ad Manager and its 8 Updates

A free platform, Google Ads Manager, facilitates marketers to push their ad efficiency and reach the target audience by using the extensive interrelated advertising options available in Google Ads. The platform allows marketers to boost customer engagement by promoting products on blogs and websites.

Google offers this service that allows you to manage advertising campaigns on the Google Display Network.

Why should you use Google Ads Manager?

Most advertising companies assume you can handle all the work on your own if you own a website or blog. However, you need to learn some basics of ad manager, such as Adwords and Ad Sense. Also, look for the best ways to optimise your website for better results. In this blog, you will learn about how Google Ads Manager works and its latest updates.

How does it work?

Most publishers use only one Ad Manager network where they can define their ad inventory, and create, manage, and report advertising campaigns.

• You can also create tag-based ad units, which helps with ad performance. It is because Google doesn’t have to rerun your ad creative.
• This tag is inserted into your mobile app or website. When a user visits the app or website, the ad tags request an ad from the Ad Manager.
• You create line items and orders. These represent your transaction with a buyer or advertiser of your ad inventory. These campaigns target the ad units and are eligible to serve an ad to that request. Ad Manager selects the best ad to serve at the time of the request.

With customisable reports, Ad Manager shows you which ads ran, estimates amount of earnings, and many other important insights. It’s the perfect dashboard for all of your campaigns.

What are the features of Google Ad Manager?

Google loves to change, especially when it comes to Google Ads. It always comes up with new ways to push your profits. The improvements may not be visible directly, but if you pay attention, you will see improvements almost every day. Given below are the five cool features of Google Ads.

1. Responsive search ads

The consumer is more demanding, curious, and expects relevant ads. Responsive search ads can achieve the holy grail of ‘the right message to the right person at the right time. With these ads, you can create as many as four different descriptions and 15 different headlines. The best part is that these ads are served by Google, meaning advertisers pay Google to advertise.

2. Long live Google Ads

Earlier known as Google AdWords, this offers a full range of advertising capabilities to help marketers connect with the millions of people searching for answers on search, watching videos on YouTube, and so much more. Last year, Google updated its user interface with a new look reflecting how consumers interact with the Google platform.

3. Local campaigns

Local campaigns are designed to drive users to the nearest store and show them information about the store. These automated campaigns may include directions to the nearest store. It can be shown across Google Search and YouTube to bring customers to the store.

4. Smart bidding

Through smart bidding, you enter an auction with all your competitors who want their ads to appear and then assign a specific ad rank. The ad rank depends on the quality of the ad, your bid, and the expected impact of the ad. You need to approach your search queries and geographic areas strategically. With the smart bidding option, Google decreases or increases your bid to hit your target rightly. All you have to do is select your goal. It can be conversions, clicks or whatever you want to measure.

5. YouTube form ads

With the new release of Adwords, you can now create leads from YouTube videos. It is the perfect time to get YouTube advertisements running, as you will be able to see what works best for your specific business. The best part is that Google Adwords can run tests and measure what works best for your campaign.

The eight updates of Google Ad Manager

Google has recently rolled out eight Ad Manager updates, announcing several upcoming features as well. Google Ad Manager receives eight changes that you should know. If you plan to opt for progressive web app development, staying updated with this information is crucial. So let’s get started!

1. Optimise pricing

This means there will be an increase in auction floor pricing to reflect your inventory’s value accurately. This setting will be enabled by default.

2. PPID TTL extension

Publisher-provided identifier (PPID) time-to-live (TTL) will be extended from 90 days to 180 days now.

3. Block ad experiences

‘Allow video ads’ is now a specific block, and it is called ‘Block non-instream video ads.’

4. Facebook rebrand

‘Facebook’ is changed to ‘Meta’ now. The Ad Manager reflects in the company’s rebrand.

5. SupplyChain object complete

With this update, Google is now marking the SupplyChain Object complete for MCM Manage Inventory publishers.

6. Bid rejection reason

More granularity has been added to the ‘Bid rejection reason’ in both reporting and data transfer.

7. Google Analytics 4

GA4 integration with Google Ad Manager for web data is now in open beta.

8. WebView API for Ads

This new update is now available to help app developers unlock the monetisation potential in WebView content.

Conclusion

Google’s Ads Manager platform provides all publishers the facility to do targeted advertising. But to leverage the maximum out of this outstanding service, it is vital to stay updated with all its procedures and policies. With the help of this blog, we hope we have been able to give you an overview of Google Ad Manager.

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