SORTD is all about technological innovation and advancement. With the undeterred aim to empower our publisher partners across the globe, we constantly make modifications and upgrades to our mobile solution so that our publisher partners can utilise the latest, the fastest, the simplest, yet the most efficient publishing platform, i.e. SORTD.
We are coming up with yet another version update—SORTD 2.3. So, why this update and what’s new in this? Let’s find out!
We are introducing a “Manage Author” section in this version update. So, what exactly will publishers get out of this functionality? With the earlier version of SORTD, publishers could only update the author’s name in their news stories, but now they will be able to add more details, including author name, author description, image, and social share links. Additionally, some other UI improvements have been done. Now, you may think it’s just a small change why we had to roll out an update for it.
Well, this may seem like a minor tweak, but it can benefit our publishers in many ways. How? Publishers can better align with the Google search algorithm by providing a detailed author biography. This is because it fulfils the criteria of EAT—Expertise, Authoritativeness and Trustworthiness. The following points will further elaborate on the benefits of this amazing functionality.
Introduce the author
We realised that showcasing only the author’s name wouldn’t serve the purpose of providing insights about the author. Hence, we came up with this update that will allow publishers to provide a complete author bio. This will assist publishers in fostering more profound connections with their readers.
Establish authenticity
Adding a comprehensive author profile can establish or enhance your news articles’ authenticity. This way, the readers will know who has written the piece of particular news. Offering this small piece of information can build trust among your audience and establish your site as an authentic source of information.
Cultivate credibility
While publishing posts anonymously may have its own set of benefits but it never contributes to boosting your site’s credibility. Thousands of news websites are available nowadays, but how can you stand out from the crowd? This can only be achieved by establishing credibility and showing your audience that you are an expert in this domain. The author’s bio can always add to the credibility factor as readers will come to know that the article is written by an industry expert.
At SORTD, we take care of all the nitty-gritty of a mobile website so that our publisher partners can enjoy utilising world-class mobile website architecture along with ace performance and high ad revenue. We hope this new update will further help our publisher partners meet their business objectives with utmost ease.
Contact us today for more information!
