The Corona virus pandemic has adversely affected almost every industry. Though businesses are already on their way to recovery, but there is a whole new set of challenges and opportunities in the post pandemic era that they are facing.
In this fast-changing business landscape, it is crucial to communicate with your target audience. This is the time when businesses need to tweak their marketing strategies to connect with potential customers. But how should they do it? They can think of using the best backend technology for mobile apps but that’s not enough. In this blog, we are going to provide you with some simple yet effective tips to increase your marketing efficiency in these Covid-19 times. Let’s get started!
Content marketing
People faced a number of physical restrictions including lockdown, social distancing, limited outing, etc. Still a major section of the global population is working from home, representing a great opportunity for smart marketers.
Businesses need to invest more time and resources in creating relevant and high-quality content for their audience. This way they can fulfil the curiosity of free and curious internet surfers.
For example, the use of Microsoft team and Zoom—as video conferencing tools—surged in the Covid-19 pandemic. If you visit their sites, you will see detailed tutorials on how to work remotely.
Try to create content that is authentic, informative, engaging as well as entertaining. Don’t try to promote your business, rather focus on helping people by providing information they are looking for. You can consider using the best mobile cross platform framework to perfectly cater to the mobile audience.
Webinars and live sessions
A vast section of professionals say webinars are their favorite content format for learning. Businessmen, working professionals, and students are turning to webinars to learn about new topics and courses, and understand market changes. Here are some simple tips to host a successful webinar:
- People attend webinars to learn new things. Choose trending topics or topics that can inform or update your target audience.
- Try to choose different webinar formats every time. You can select from these formats: single presenter, dual or panel interview, and Q&A session.
- Promote your webinar on social media and other platforms well in advance.
AI-enabled marketing
Artificial Intelligence is emerging as a powerful tool for businesses at this crucial time, while ensuring optimum utilization of resources.
AI-enabled marketing tools can help you understand consumer behaviour more deeply and select the right platforms to communicate with them. You can start with AI chatbots that can be easily built for your website. They offer quick responses to common queries of your customers in real time.
AI tools can also perform predictive analytics at a time when the market is changing pretty fast. If you use AI-powered advertisements, you can choose to place customized ads in front of your target customers after foreseeing future conversions as well as returns.
Conclusion
During this economic downturn and a period of recession, you will have many challenges and opportunities. If you can identify the opportunities, then it will be easier to get results. So, modify your marketing approach and use the above-stated ideas, you can simply stay ahead of the game.
Otherwise, we can help you change the game of your online business through our abundant mobile solutions such as b2b ecommerce mobile apps that can help you attract, engage, and convert your target audience easily.
