As a publisher, you must be having some pages that generate more revenue than others. Similarly, your metrics may also reflect that some pages have higher bounce rates. Some publishers may even think that a higher bounce rate translates to poor user experience. However, in order to get the most out of your ads, publishers need to strike the right balance between user experience and ads. They can also consider taking the help of a web and mobile app development company.
This blog will share some tips on how publishers can maintain a balance between ads and user experience. So, let’s get started!
Don’t overuse ads
If your ads are underperforming, you may feel like adding more ads just to increase the revenue. However, that’s a foolproof method to annoy your visitors and ruin the user experience. According to several ad networks, ads shouldn’t take up more than 30% of the total page size.
You must focus on the quality of your ads and use the best ad placement practices. It is because quality will always triumph over quantity. Consider using the below-mentioned tactics:
- Use the latest and most effective ad formats.
- Testing various page layouts.
- Review the efficacy of your ad placements.
In doing so, you can quickly identify possible problems affecting the performance of your existing advertisements. Publishers should work with their monetisation partners to look for the best ways to optimise their website ads.
Use ad formats that don’t disrupt a visitor’s experience
Some specific ad formats are non-disruptive, but they also offer various other benefits. One of the foremost examples in this category is native ads. These ads appear pretty naturally on the website, making them pretty effective.
Native ads will not quickly enhance your revenue because you need to implement them correctly for the best outcomes. You can also consider using contextual targeting, which uses the content of a page to determine “context.”
Always label your ads
Even though your goal should be to make ads as non-disruptive as possible, it is still crucial for users to understand whether they are viewing content or an advertisement/sponsored content. If users were to click on a native ad without realising they will see an ad, they would probably lose trust in the website.
Test and optimise your ads continuously
A perfect ad layout doesn’t exist! Users change with technology, ad formats, the advertising ecosystem, and targeting tools. It takes time, effort, and a deep understanding of how the system works to build an effective page layout that includes highly viewable ads that won’t deteriorate the user experience.
Publishers must work with their monetisation partners to test, evaluate, and optimise their ads. Doing so will allow you to spot serious problems on time and help you find lucrative opportunities. So, regular maintenance is crucial.
Conclusion
Annoying your users with ads is a sure-shot way to miss out on valuable revenue. Publishers need to understand how to maximise the potential of their ads instead of relying on techniques and methods that repel visitors. Striking a balance between ads and user experience is key to achieving that objective. Apart from the above tips, you can consider working with us. We are a leading mobile app development company and can help you with the same.
