Did you know that a display ad is viewable when 50% of the ad pixels are in view for at least one second? In the rat race of ads competing for their desired ad unit, getting maximum ad impressions becomes essential. As the publishers strive hard for receiving viewable impressions, it becomes a nightmare if the ads aren’t performing well.
There are several ways to ensure that the publishers get enough ad impressions like page position, ad size and many more. In this article, we will tell you the most important tips to get better Google Ad Impressions.
1. Put Ad Tags Where Active View is the Best:
Ad placement and ad size matters a lot. Considering the page fold, the most viewable position for ad placement is above the fold and not at top of the page. Even when you are choosing above the fold position, the ad needs to be placed in such a manner that it doesn’t compromise with the user’s reading experience. Thus, active view will be more and ad impressions will be better.
As you can see from the image, the most viewable position is right above the fold and not at top of the page.
Considering the average viewability rates of ads placed in the given diagram, it is advised to place the Google Ads above the fold for better impressions.
2. Use Ad Refresh
Ad Refresh allows the publishers to display a new set of ads in the same session without reloading the page. In the same session, the site visitor can Ad Refresh is an excellent technique to increase ad revenue per session without negatively affecting the ad impressions or the user experience. There are various types of ad refresh methods like time-based refresh, user action based refresh, event based refresh and smart refresh. However, publishers should not set very low refresh interval ads just to cram as many ads as possible. It will affect the viewability adversely.
3. Use Multisize Ad Units
Ads with different sizes can work for the publishers that fit the page layout perfectly. Ad manager considers the creatives matching the sizes during the ad selection process. The multi-size ad units open more opportunities with a wholesome ad viewing experience in different layouts and helps in more impressions. As the number of impressions are more, it results in better revenue.
The most viewable ad sizes are vertical ads. Not a surprise as they stay on the screen for a longer time as the users move around the page.
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4. Use Readwhere Unity as your Ad Exchange Partner:
Many publishers are aware of Exchange Bidding Dynamic Allocation and Header Bidding as the most advanced programmatic techniques for their ad inventories. A reliable Ad Exchange partner is essential for getting maximum benefits which ultimately results in getting hold of the best ad units. RW Unity is a single unified platform competing prebid, EBDA and Amazon UAM. It is a three layered platform that serves the purpose of creating more demand and better competition. It also opens revenue streams from Google, EBDA as well as Prebid.
5. Reduce Page Load Time to maintain site speed
There is no necessity to emphasize on the importance of fast loading pages. Even 1 second delay in load time can lead to losing a significant percentage of visitors on the site. In addition to losing visitors, the traffic, ROI and the ad impressions are negatively impacted as well. To reduce the page load time, you can make the most of various ways and updates to boost the page load speed. Here are a few of those ways:
Make the most of Core Web Vitals to improve the speed, responsiveness and visual stability.
Progressive Web Applications are known for fast as well as offline loading. Utilize them!
Accelerated Mobile Pages have given the user-first, fast loading and visually appealing experience to the visitors. Be AMP ready!
Quick Tip: Try to convey your users to disable ad blocker so that the ads are visible for them. As ads are displayed to a large group of audience, conveying this message to each one is not possible. You can pick a target audience and convey them via mailers, social media, newsletters and other ways available.
Not every Ad will have tons of impressions and that is fine. However, you need to keep up with the best practices to make your possibilities better to gain more ad impressions and revenue.
If you have any other tips that can help in improving the ad impressions, please mention in the comments section.
